You are ready to get more clients and build your doula business but not sure how to get there?

This article is going to break down the key marketing statistics you NEED to know for building your doula business throughout 2024.

By Kristin Laffrey, business educator and consultant for doulas leading impact in fertility, birth, postpartum and motherhood.

Some of these stats are going to change the way you see marketing right now!

Because if you want to attract more clients, it’s time to get clear on WHERE you focus your efforts to grow your doula business.

Understanding marketing and how to apply that to your business is fundamental for business growth. These marketing statistics will provide powerful insight into how you can utilise marketing strategies within your doula business to attract more clients. 

TABLE OF CONTENTS:

Summary of statistics

The key insight you will notice from these statistics is the importance of building strong content marketing strategies and building a recognisable brand for your doula business. 

So many doulas overlook the importance of building out simplified and repeatable marketing strategies that are laser-focused on reaching their ideal clients and moving potential clients into their packages. 

There are three key elements when it comes to marketing:

1. Building out pathways for reaching your ideal clients
2. Building your brand to stand out and capture the attention of your audience
3. Creating marketing strategies and a sales process that builds trust with your audience and moves potential clients into your packages. 

This is why marketing is so essential.

But where to start when it comes to marketing? 

It starts with firstly understanding what marketing strategies work and how you can apply them to your doula business. 

Key marketing statistics to know

Let’s look at what’s important to know when it comes to your marketing strategy for 2024:

1. It only takes people an average of 7 seconds to form an impression of your brand (Psychological Science).
2. 64% of consumers form brand loyalty because of shared values. Your brand values increase relatability with your audience and establish relationships with your audience. (Harvard Business Review)
3. Colours improve brand recognition by 80%. Stay consistent and use the same colours across all branding materials – including your social media, website, printed marketing, free resources and emails (Touro Law)
4. Colour impacts the strength of your branding. Colour is one of the first things our brains perceive from a brand, so it’s often the first thing that pulls us in (crowdspring)
5. 96% of marketers find content marketing to be effective for their businesses (Zazzle). Content marketing continues to be an effective marketing strategy to reach potential clients and book them into your services.
6. When it came to Google, 55% of people say they would click on a familiar brand in search results (Ignite Visibility). Establishing pathways for reaching potential clients across multiple platforms, not only increases your overall reach but it also ensures potential clients are familiar with your brand.
7. When Googling, 85% of people prefer to click on organic results (Ignite Visibility). Optimising your website with SEO is an effective strategy for building out your pathways for reaching potential clients.
8. 81.3% of consumers visit a brand’s website to learn more about their services (FRACTL). This emphasises the importance of not only building your social media but also ensuring that you have established and optimised your website.
9. Optimising content for Google Search is a must. Google dominates search engine use with an average net market share of 70.38% (Smart Insights).
10. Businesses that blog receive 55% more internet users to their websites than those that don’t blog (HubSpot). This emphasises the importance of having an SEO strategy where you are producing consistent and relevant content for your audience.
11. On average 8 out of 10 readers will read headline copy, but only 2 out of 10 will read the rest (Copyblogger). Emphasising the importance of creating a captivating headline.
12. 49% of marketers said visuals are very important to their marketing strategy. (from Venngage ).
13. 6 in 10 Instagram users visit the platform at least once a day (Pew Research).
14. 70% of people rather get information from blogs than traditional advertisements (Demand Metric). There is a greater desire to read personal insights and opinions of others.
15. How-to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and ebooks (47%) (Statista).
16. 86% of marketers use blogging as part of their marketing strategy (VisitorQueue).
17. 55% of marketers have blog content as a top priority (VisitorQueue).

What does this mean for your doula business?

Firstly, that marketing is essential within your business, and you need to have a clear marketing strategy to support you with creating and distributing content. 

Here are the key takeaways you need to know for your business:

Your brand matters

Your potential clients are seeing more and more messaging relating to what they need for their pregnancy, birth and postpartum journey and it’s essential that you build a strong brand that captures their attention and quickly conveys a clear message regarding what you do and how you can support them.

SEO strategy is essential for long-term growth

An optimized blog with relevant and consistent content is one of the most underrated pathways for attracting clients.

Multiple platforms are important

Gone are the days where you can select one platform and focus your marketing efforts on that. It’s essential that you are building out multiple pathways for reaching clients across multiple platforms. Your website, Instagram, Facebook, Pinterest and email marketing are great platforms to build out to increase your visibility and reach.

Clear messaging in your content is crucial

Your messaging for positioning your services and booking clients is more important than ever. You need to know exactly who it is you support, have a clear and unique framework for supporting clients and have a strategy for communicating that through your marketing.

The key to remember when it comes to your business is that there are women and families looking for your support. Your job in marketing your services is to firstly ensure that they know you exist and secondly, position yourself and your services so that you build credibility and trust, and ensure they see the value you have to offer so that they invest in your support.

Not sure where to next?

Download this free weekly action plan that breaks down my Client Attraction Process with a clear action plan for intentional action you need to be taking each week to book clients into your business.

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Meet Kristin

Kristin has since supported over 300 businesses to solidify their business foundations, simplify their strategies and align their mindset to LAUNCH, GROW and SCALE their businesses for greater impact and income.

Learn more about working with Kristin