Booked Out Doula Blog

Welcome to the Booked Out Doula Blog where you are going to access world-class business resources and articles that exceed the value provided in most paid doula business trainings.

Why? Because for most doula certifications, business training is taught as a follow on from their doula course, it’s not the core component of what they do. Here at the Booked Out Doula, our specialty is business. We differ because we don’t just teach foundations for starting your business, we teach foundations for succeeding in your business.

Starting my career in business strategy in 2011, I have spent well over a decade learning and applying foundational business principles and strategies within all levels of businesses and companies, and these articles are to translate that knowledge into how you can apply that to your doula business to position your business to succeed.

Save this webpage as a favourite, or add to your mobile Home Screen to easily access this page for twice-weekly business articles that are going to keep you up to date with marketing and industry insights to grow your doula business.

  • 5 Networking Essentials for Birth and Postpartum Doulas

    5 Networking Essentials for Birth and Postpartum Doulas

    Whether you’re a newly certified doula looking for your first clients or an experienced birth worker aiming to expand your practice, effective networking can be the difference between struggling to get bookings and having a waitlist of eager clients. In this post, I’ll share five essential networking strategies that have helped the doulas I coach Read more

  • How to Build Strong Relationships with Your Doula Clients

    How to Build Strong Relationships with Your Doula Clients

    Strong client relationships are the foundation of any successful doula practice. In an industry centered on providing intimate support during life-changing moments, the ability to build and maintain professional connections directly impacts both client satisfaction and business growth. While technical skills and birth and postpartum knowledge are essential, it’s often the strength of the doula-client Read more

  • The 3 P’s to Create Doula Packages That Stand Out

    The 3 P’s to Create Doula Packages That Stand Out

    When starting your career as a birth or postpartum doula, creating packages that resonate with your ideal client is one of the most impactful ways to establish a thriving business. Your services as a doula are deeply personal, which makes it crucial to package them in a way that communicates their value and stands out Read more

  • 7 Mindset Hacks for Building Confidence as a New Doula

    7 Mindset Hacks for Building Confidence as a New Doula

    Are you scrolling through Instagram, looking at other doulas and thinking, “I’ll never be that good”? Or does your heart race before client consultations, wondering if they’ll notice you’re new to your doula work? If so, you’re not alone. Every successful doula started exactly where you are now, and building confidence is a journey they Read more

  • How to Build Your Doula Digital Presence [2025]

    How to Build Your Doula Digital Presence [2025]

    In today’s digital landscape, the way you connect with clients has evolved dramatically. For birth and postpartum doulas, establishing a strong digital presence is no longer just an option but rather a necessity. In this article, we will look at how you can leverage the internet and social media to establish your doula brand, attract Read more

  • Setting and Embracing Ambitious Goals in Your Doula Business

    Setting and Embracing Ambitious Goals in Your Doula Business

    As a doula business owner, you may find yourself caught between your passion for birth work and the challenges of running a successful business. Many birth workers struggle to scale their practices due to common limiting beliefs and mindset blocks. In this article, we’ll look at how to set and achieve ambitious goals for your Read more