The Booked Out Doula
Hello beautiful soul,
Are you here to build a thriving Doula business where you can attract a consistent flow of clients each month without needing more and more of your time and energy?
Welcome, you are in the right place.
I am Kristin Laffrey, a Business and Mindset Coach who supports women to build their business and maximise their impact and income. Using my LAUNCH, GROW and SCALE model, I support Doulas to build a profitable and sustainable business that supports their income AND lifestyle goals.
Whether you are looking to get your first client, book out your business or scale your business to maximise your income and create more time freedom, I have supported clients exactly where you are right now to get there.
Emerging Doulas
Have you recently completed or in the process of completing your qualifications and ready to launch your Doula business? Start building the foundations here for a successful business!
Ready to grow your business
Getting a couple of clients here and there but now ready to really turn this into a thriving business? It’s time to amplify your marketing and sales to attract more clients and create more income!
Time to scale
Ready to diversify your income streams and grow your Doula business without needing more and more of your time? This is where we take your Doula business to the next level.
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2 Daily Questions for More Income & Balance in Your Doula Business
As a birth professional, you pour your heart into supporting families through their pregnancy, birth, and postpartum journeys. Yet, maintaining a successful doula business while avoiding burnout requires intentional balance and regular check-ins. This ensures not only is your business sustainable but also ensures you are growing and creating more income. This article breaks down Read more
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The Most Common Doula Marketing Mistakes (And How to Overcome Them)
The demand for doula services continues to rise as more expectant mothers recognize the value of pregnancy and childbirth support. However, many birth and postpartum doulas struggle with their doula marketing, finding it challenging to attract and retain clients in an increasingly competitive field. While marketing might seem straightforward, the combination of digital presence, local Read more
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How to Build Your Doula Business Through Referrals and Testimonials
92% of consumers trust recommendations from friends and family over all forms of advertising, making word-of-mouth referrals an effective marketing strategy for growing your doula business. Yet many birth and postpartum doulas aren’t implementing strategies within their businesses to leverage referrals to grow their doula services. In this article, we will look at the value Read more
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16 Blog Post Topics for Birth and Postpartum Doulas
If you are looking to make your doula website more visible to attract more potential clients, this article is for you. The best way to boost your website and reach more expectant parents and new parents is through valuable blog content. Whether you are a new doula or a seasoned doula, let’s look at how Read more
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How to Confidently Increase your Doula Prices in 2025
The pricing of your doula support is essential for positioning your business for long-term growth. Increase the prices of your doula services in 2025 with these 3 steps. By Kristin Laffrey, business educator and consultant for doulas leading impact in fertility, birth, postpartum and motherhood. Whether you are a new doula or experienced doula, ensuring Read more
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Pinterest Guide for Birth and Postpartum Doulas
Pinterest is an extremely effective marketing platform for postpartum doulas and birth doulas looking to reach more ideal clients. Pinterest becomes more and more valuable as you expand your doula care support to include online resources, self-paced birth or postpartum programs, and create additional income streams within your doula business. For this reason, there is Read more